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Brand Profile
Brand Profile

In 1910, French designer Gabrielle “Coco” Chanel opened her first shop at 21 rue Cambon in Paris selling hats originally under the name, ”Chanel Modes”. Following this, Chanel carried on introducing her enthusiastic character to the world through evolutionary, signature pieces such as the iconic CHANEL "N°5" perfume, classy menswear-inspired tweed suits for women, and costume pearls. Fast-forward to current day with Karl Lagerfeld at the helm as Creative Director, and we can see how the House still bravely pushes the boundaries of “standard,” reinterpreting classic Chanel fundamentals with pieces of today’s contemporary trends. The brand continues to attract sophisticated, bold women around the world, with celebrity fans like Kristen Stewart and Keira Knightley.

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