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Shop CHANEL 2020 SS Online in US

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What makes Chanel such an iconic brand? It's simple: pure elegance. Once again, Virginie Viard established herself as a dominant force after taking over the house following Karl Lagerfeld's death last year. The Spring/Summer 2020 collection kept all of the classic elements that people love about Chanel, but updated many of them in a modern way to attract a younger demographic.
Millennials will likely be drawn to the pieces that take a new spin on the timeless design components. For instance, contemporary uses of the double C logo, color blocking, and new takes on tweed. Some of the hottest pieces coming down the runway included jackets complete with flounced collars and cuffs, and bell-shaped skirts. Model Kia Gerber—at the height of her supermodel status—donned a chic black and white number that will appeal to her thousands of followers.
Many of the outfits were finished with classic Chanel accessories, including footwear. The brand's core vision is femininity and sophistication, so it makes perfect sense that it doesn't stray from that when it comes to the finishing touches. Flat-heeled, cap-toe block kitten heels were the ideal choice for a supremely lady-like look.
Of course the quintessential quilted handbag made an appearance (how could it not?), complete with the signature chain strap and interlocking C logo. In addition, many looks were accompanied by the larger Chanel 19 bag, another classic design that stays true to the brand's aesthetic.
The goal was clear: target a younger crowd. And Viard did just that. While using essential components, she reimagined what today's Chanel girl looks like. Tweed playsuits and rompers? Check! Mixed in with modern pieces were classic garconne coatdresses and twinsets. Color played an important role for this assortment, as well. Viard never strays too far from the eternal black and white scheme, but this time also included soft pinks, navy, and red. Details like ruffles, plaids, checks, and more are what make these pieces so special.
This collection breathed fresh life into the brand, as Viard continues to find her way at the helm. The breezy feel was not just in reference to the clothing, however. Set in a Parisian rooftop setting at the Grand Palais, Viard channeled Nouvelle Vague—a throwback to old cinema, youthfulness, and authenticity. The atmosphere was a stunning replication, as breeze blew to really set the stage of the Paris skyline.
As Chanel's ambassador, Caroline de Maigret is the perfect representation of the brand. The French international model worked closely with Lagerfeld for years, and now continues to support the brand alongside Viard. From the models hitting the runway, to the guests in attendance, to the venue, the Chanel Spring/Summer 2020 show couldn't have been more chic.
In all, Viard's vision for this collection was a high point for the brand, following a tough year of losing its leader. The range of styles encompassed romanticism and well as modernity. While the brand is known for its ultra-feminine styles, Viard was able to blend masculine elements, creating an ideal balance for any woman.

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Established by the revolutionary legend Gabrielle “Coco” Chanel, the luxury fashion house has been a long-standing icon in the ever-evolving industry. Chanel is known for its simplistic elegant pieces that stand the test of time. Coco's signature women’s Chanel pieces such as tweed suit skirts and quilted handbags still remain as the centerpieces of the brand. However, another significant figure, Karl Lagerfeld, worked his magic onto the brand by adding personality to Chanel. Lagerfeld’s touch of edginess, humor, fantasy, sexiness and sophistication is obvious at each collection; every year, the fashion icon pushed the industry with his fusion of fantasy with timeless fashion pieces. With items like iconic women’s Chanel logo handbags, shoes and sunglasses to men’s Chanel bags, and watches, our online Chanel store features an exclusive collection of women’s Chanel & men’s Chanel pieces to choose from.

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