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Louis VuittonFra ca79916446

Brand Profile
Brand Profile

French fashion house Louis Vuitton began designing lightweight, flat-bottomed trunks in Paris (1854), and today represents a billion-dollar market of high-end luxury leather goods, RTW, accessories and more. In an effort to fend off continuous counterfeiting, Louis Vuitton changed the trunk’s pattern many times. But it was in 1896 that his son, Georges Vuitton, designed the brand’s trademark LV Monogram Canvas––a combination of graphic L’s and V’s, flowers, and quatrefoils––which grew to become internationally synonymous with luxury. The repetition of this monogram evokes a comforting familiarity and makes the brand's collaborations (e.g., with artists Yayoi Kusama, Takashi Murakami, Rei Kawakubo, Christian Louboutin, Cindy Sherman, Marc Newson, Karl Lagerfeld, Frank Gehry...) which disrupt this consistency, even more rare and special pieces of design.

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