Hosted at Place Vendôme flagship store, the 2017 Spring/Summer collection was surprisingly toned down in color, compared to the brand's 2017 resort collection. This season, the color palette consisted of black, teal, warm brown, khaki and white, with touches of shimmer and gold metallic accents. Instead of going rainbow, designer Ghesquière played with cutouts, asymmetry and layers. He also incorporated logo tees, a trend that was seen in almost every collection from other brands. Most of the models donned metallic cowboy boots or ankle lace up boots, another huge trend, and held in their hands not bags, but iPhone cases. Specifically the LV monogram trunk phone cases, which became extremely popular after the show.
Best known for its iconic LV Monogram print, Louis Vuitton began in the luggage business, but has quickly expanded its product range to bags, clothing and accessories. Recently, the brand has been collaborating with many artists to create unique, over-the-top pieces that have been growing in popularity among younger generations and Chinese fans. On top of its luggages, Louis Vuitton has seen an increase in demand in other leather products such as handbags and wallets for its eye to quality and detail. Current Artistic Director of Women's collections at Louis Vuitton is Nicolas Ghesquière, who had previously been at Balenciaga. Carrying his edgy tastes from Balenciaga while incorporating Louis Vuitton's history in pattern-making and quality leather items, he has created a collection after collection that is an exquisite balance of sophistication and experimentation.