Belle Epoque was the theme, and Louis Vuitton was the master. In a stunning array of looks that strutted down the runway, head designer Nicolas Ghesquiere managed to pull off another stunning fête like only the house of Louis Vuitton can do. The looks were both new and fresh, as well as true to the brand's core identity.
Among the most prevalent trends was the use of florals. Floral prints were present on almost all the models in some way, whether it was the garments or accessories. Mixing these florals in a modern way, Ghesquiere showcased florals with a new approach: less delicate and frilly, and more bold and strong. One model paired a graphic floral blazer with a traditional striped button down and leather petal skirt. Quite a new take on mixing patterns.
The mashup of patterns was another key trend on the runway. Looks repeatedly mixed stripes with chevrons, geometrics with florals, and many more. Intricate patterns ruled the show, giving viewers a whirlwind of eye candy. This unique and eccentric feel is one of the hallmark appeals of the Louis Vuitton brand.
Additional focal points of the spring/summer 2020 show included pouf sleeves and flowy dresses. A sense of romantic feminism could be felt as these womanly details contrasted with the other more tailored pieces.
Finishing off the looks were the incredible accessories consumers have come to love from Louis Vuitton, including the signature monogram totes and other bags. In an interesting twist, one monogram bag was stacked with old tapes, a nod to the era of the show. Shoes were another focal point, as models hit the runway in both ankle booties and thigh-high boots.
The venue, the world-famous Louvre museum, welcomed attendees to a world of Parisian yesteryear. Set in the Belle Epoque era, the show was a throwback to a time when women were seeking emancipation, and beauty was in the forefront. The ambiance of the show was a true reflection of the theme, from the music to the décor to the clothing being presented. Models even wore iris boutonnieres which fit with the 1800s mood.
The Art Nouveau theme was a huge inspiration for Ghesquiere's collection. Gibson Girl hairdos and bold red lips transformed models into real life Parisian woman from the Belle Epoque time period. Details such as jacquard embroidery and hand-painted jackets were the perfect balance of rich history and contemporary modernism.
Overall, the Louis Vuitton Spring/Summer 2020 show successfully showcased exactly what the leader has always intended: creativity and unexpected designs will always rule. As always, this brand takes us to new places in the most stunning ways, and continues to produce beautiful couture for today's modern woman.
Best known for its iconic LV Monogram print, Louis Vuitton began in the luggage business, but has quickly expanded its product range to bags, clothing and accessories. Recently, the brand has been collaborating with many artists to create unique, over-the-top pieces that have been growing in popularity among younger generations and Chinese fans. On top of its luggages, Louis Vuitton has seen an increase in demand in other leather products such as handbags and wallets for its eye to quality and detail. Current Artistic Director of Women's collections at Louis Vuitton is Nicolas Ghesquière, who had previously been at Balenciaga. Carrying his edgy tastes from Balenciaga while incorporating Louis Vuitton's history in pattern-making and quality leather items, he has created a collection after collection that is an exquisite balance of sophistication and experimentation.