Iconic Japanese designer Rei Kawakubo took fashion into an entirely new realm when she and her husband Adrian Joffe introduced the brand COMME des GARÇONS to this world in 1969. Crossing dimensional boundaries with extraordinary tailoring, exaggerated silhouettes that play with space in ways that the human form is unfamiliar with, reassembled deconstructed garments, backwards inside-out layering, and an equal balance of witty playfulness combined with a looming darkness… We can always expect the unexpected with Kawakubo’s work—it’s avant-garde to the point of attraction, ensuing the brand’s inevitable cult following. COMME des GARÇONS houses a myriad of lines, such as Comme Comme, Junya Watanabe, Tricot, Tao, and Play, which match various moods and have varying price points. In 2004, COMME des GARÇONS established its multilevel concept store Dover Street Market in London (and later locations in Tokyo and NYC), which famously mixes established/up-and-coming designers and high/low fashion. COMME des GARÇONS is a label for the brave, for the rebels who love to play with “the system;” verbally quiet, visually loud.