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FENDI Women's Clothing

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When one thinks of Italian heritage fashion brands, Fendi is undeniably one of the first names to come to mind. Established in 1925 by Edoardo and Adele Fendi, Fendi began as a leather goods store and fur workshop in Rome. Karl Lagerfeld was appointed as the label’s creative head in 1965, marking what would become one of the most popular collaborations in fashion history. Under Lagerfeld’s direction, he created Fendi’s iconic double F monogram, as seen on the label’s cult-status handbags, wallets and card cases, and luxury sneakers.

Fendi’s collaboration with FILA is the perfect fusion of sports and fashion, with casual-cool pieces and accessories for the street style aficionado. Inject a touch of masculine chic to your looks with Fendi’s double-breasted jackets. We've seen Jessica Biel, Ariana Grande, Rita Ora, and Katy Perry in Fendi jackets and midi skirts in recent years, all embracing Karl Lagerfeld’s unique approach to high end urban attire. The brand’s famous FF motif has also been associated with Zoe Saldana, Jennifer Lopez, and Cara Delevingne, with Fendi clothing ceaselessly appealing to the most famous and stylish personalities of modern society.


FENDI can be traced all the way back to 1925, when couple Adele and Edoardo Fendi opened their fur and leather goods shop in Rome, Italy. Not long after, when sound was introduced into film and a second wave of popularity swept over cinema, was fur also introduced into the film industry and Fendi's furs quickly became the symbol of cinematic glamour. In 1946, the five Fendi daughters joined the design team, building upon their family's traditional Italian craftsmanship with innovative design. Alongside Silvia Venturini Fendi (accessories and menswear Creative Director), Karl Lagerfeld joined the house as Creative Director for fur and RTW in 1965. Lagerfeld introduced "fun furs," revolutionizing the face of fur into something a little less overwhelming with prestige and a little more jovial and amusing; this resulted in the brand’s famous double-F monogram. And in the '90s, Fendi outdid itself again in the realm of cinema, with its "Baguette" bag debut on Sex and the City’s stylish independent female character, Carrie Bradshaw. Turning into the ubiquitous international “It bag,” there are over 1,000 variations in its design now. Modern day Fendi shows off their light sense of humor even more with their furry "bag bugs," a favorite accessory of celebrities and stylists alike.

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