Australian label Deus ex Machina, founded by Dare Jennings, is not your average subculture “dudes” brand… They have tapped into what it really means to cultivate cool. Deus extends beyond their carefully hand-crafted machinery of motorcycles, surfboards, and bicycles; they make motor accessories, hand-built furniture, coffee, cocktails, gourmet foods, music, art, clothing and more. Their international flagship shops all specialize in the unique taste of the area they are in, filtered through Dues’ sense. To own an item of Deus ex Machina, is to own a piece of art. Pure, true creators.