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It was in 1967 that Ralph Lauren’s namesake label came to life and reshaped the classic all-American image. Ralph Lauren is forever new and yet timeless in many ways, as the eternally classic RL polo icon stands to show. In 1974 Lauren did costume design for Robert Redford in The Great Gatsby and later in 1977, Diane Keaton’s costumes for Annie Hall. However, the brand’s notoriety is largely a result of Ralph Lauren’s iconic polo shirt. The RL polo shirt was followed by a wide range of items including RTW, baby/kids clothes, bags, wallets, bedding, accessories, and more, all which come together to form a complete lifestyle brand—one that has grown endlessly with international fame and respect.