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Even with its current impenetrable hip-hop, “street” vibe, this Southern Cali brand originally rode the Laguna Beach waves of surf culture into the fashion scene in the early ‘80s. Founded by Shawn Stussy, the brand began to garner attention due to its attractive hand-written logo (Shawn’s tag that he would scrawl all over his surfboards and eventually as well on other merchandise that he’d sell casually from his car). Stussy ultimately gained traction amongst streetwear culture, opening a freestanding boutique in SoHo, New York City and magnifying its international and domestic sales. Stussy has successfully collaborated with other brands such as NIKE and G-SHOCK, becoming somewhat of a cultural phenomena. 2014 saw the return of the bucket hat with Stussy’s version finding its way onto the heads of both men and women, obsessively desired by many…. This is the contagious magic of Stussy.

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