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FENDI Women's Bags

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The fashion house of Fendi was founded in Rome in 1925 as a producer of fur and leather products. Today, consumers typically associate the brand with one of their two most recognized products - Fendi bags or Fendi fur coats - but the brand has expanded to include Fendi clothing, Fendi shoes, and Fendi accessories. The highly fashionable Fendi bags include styles such as Baguette, Peekaboo, and Selleria - among many others. Each of these signature Fendi bag styles come with their own unique looks and pair perfectly with a wide variety of outfits.

Fendi Baguettes rose to prominence in the 90’s due largely to Sarah Jessica Parker’s Carrie Bradshaw sporting the bag in an episode of her hit show Sex and the City - these rectangular bags each feature a detachable shoulder strap. Fendi Peekaboo and Selleria bags offer a more conservative, but no less stylish option for those looking for modern elegance. All in all, Fendi bags - though diverse in their looks - are each beautifully crafted and timelessly fashionable.


FENDI can be traced all the way back to 1925, when couple Adele and Edoardo Fendi opened their fur and leather goods shop in Rome, Italy. Not long after, when sound was introduced into film and a second wave of popularity swept over cinema, was fur also introduced into the film industry and Fendi's furs quickly became the symbol of cinematic glamour. In 1946, the five Fendi daughters joined the design team, building upon their family's traditional Italian craftsmanship with innovative design. Alongside Silvia Venturini Fendi (accessories and menswear Creative Director), Karl Lagerfeld joined the house as Creative Director for fur and RTW in 1965. Lagerfeld introduced "fun furs," revolutionizing the face of fur into something a little less overwhelming with prestige and a little more jovial and amusing; this resulted in the brand’s famous double-F monogram. And in the '90s, Fendi outdid itself again in the realm of cinema, with its "Baguette" bag debut on Sex and the City’s stylish independent female character, Carrie Bradshaw. Turning into the ubiquitous international “It bag,” there are over 1,000 variations in its design now. Modern day Fendi shows off their light sense of humor even more with their furry "bag bugs," a favorite accessory of celebrities and stylists alike.

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