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Founder of Canadian brand Lululemon, Chip Wilson, was twenty years deep into the surf, skate, and snowboard industry when he one day took a yoga class at random and was inspired by its similar residual feeling to extreme sports. This realization also had him questioning why cotton clothing was being used for such a sweat-producing workout?! Wilson was determined to introduce technical athletic materials into an untapped yoga market and started selling yoga clothes out of his design studio (which turned into a yoga den at night), and which garnered high demand from instructors all around… thus Lululemon was born in 1998. Innovative fabrics and technologies, stylish designs, plus a strong sensitivity to the human form, has lead Lululemon to top ranks amongst yoga enthusiasts worldwide.

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