DAMIER founded actually before MONOGRAM which was in 1888, inspired by Japanese checkered patterns performing their authentic French luxurious well.
Best known for its iconic LV Monogram print, Louis Vuitton began in the luggage business, but has quickly expanded its product range to bags, clothing and accessories. Recently, the brand has been collaborating with many artists to create unique, over-the-top pieces that have been growing in popularity among younger generations and Chinese fans. On top of its luggages, Louis Vuitton has seen an increase in demand in other leather products such as handbags and wallets for its eye to quality and detail. Current Artistic Director of Women's collections at Louis Vuitton is Nicolas Ghesquière, who had previously been at Balenciaga. Carrying his edgy tastes from Balenciaga while incorporating Louis Vuitton's history in pattern-making and quality leather items, he has created a collection after collection that is an exquisite balance of sophistication and experimentation.